3 June 2022

5 baby steps towards a plastic-free kitchen

We all know by now that our planet is drowning in plastic.  And yes, just thinking about how much plastic surrounds us in our daily lives, is enough to cause us eco-anxiety (read more on exactly what this is here).  Although at times it can seem like an insurmountable issue, we each have the ability to make small, manageable and easy changes in our daily lives to help, even if it’s just in a small way.

Our kitchens in particular seem to be breeding grounds for plastic items.  Though a lot of this is not an individual’s fault.  According to the Henrich Boll foundation, packaging represents 45% of France’s plastic consumption.  A welcome law was introduced at the beginning of the year meaning over 30 fruits and vegetables are no longer allowed to be sold in plastic.  There are simple changes we can make too (if you haven’t already, that is). 

To quote Nathaniel Branden, known for his work on the psychology of self-esteem,

“The first step towards change is awareness.  The second step is acceptance.”

So, just knowing that change is necessary is already starting the process.  There, that wasn’t too hard, was it?  Let’s take a look at a few more baby steps we can take towards making our kitchens plastic-free.

Watch out Tupperware: your scratched, stained and sometimes smelly days are numbered.  A first very simple, and free, step is to change the way you store your leftovers.  That’s not to say throw any perfectly usable Tupperware away of course.  Do keep using it.  The key is not to buy any new plastic for your kitchen.  So when you’re next looking for food storage solutions, look towards food jars which, incidentally, come free with the food you’re buying inside them!  They’re easy to clean, it’s easy to see what’s inside, and they have very effective lids which aren’t at risk of coming loose on your commute.  So your pasta sauce jar can quickly become your leftover pasta salad take-to-work jar.  Bonus: no chance of that dark, tomatoey sauce staining the glass jar.  Double win!

The evil that is cling film!  We move onto this devil, also known as glad wrap, saran wrap, cellophane… if only Ralph Wiley hadn’t accidentally created it back in 1933 when trying to create a spray to protect military planes from salty sea spray eh?  Yep, true story.  He wasn’t actually looking for a terribly wasteful film for protecting food so don’t blame ole Wiley!  But alas, since then it has been a kitchen staple.  But now is the time for change, and there are at least three easy options out there.  Though not great in terms of resource use, our first option, similar in shape and use, is foil.  Unlike cling film it is widely recycled and easier to re-use.  Our second option is as old school as they come!  The history of waxing fabric for various uses dates back as far as the Egyptians.  Beeswax was first used to coat fabric and help protect food, ironically, around the same time as cling film was invented! Almost a century later and beeswax wraps are now taking Instagram by storm.  You can make them yourself or buy any of the countless patterns (and vegan alternatives) available online.  And our third option is reusable stretchy silicone lids.  Unlike cling film it’s not a one size fits all solution, however they do stretch far and investing in a few different sizes should cover all of your covering needs.

Wake up and smell the coffee.  Or the tea, as preferred.  There’s no doubt that the way we consume tea and coffee, along with its advertising, has evolved a lot in recent years.  For many, gone are the days of a teaspoon of instant coffee in a mug.  So many private homes now have coffee machines with capsules (a certain Mr Clooney may have a lot to answer for in this respect) to produce everything from ristrettos to skinny caramel frappuccinos.  Unfortunately a lot of these capsules can’t be recycled.  The same goes for individual tea bags which (and this blows my mind) still sometimes come in individually wrapped plastic cases, before then being wrapped in a cardboard box and then, if you’re extra unlucky, another cellophane wrapper around that! ***link for letter to complain to a company about its packaging*** While that plastic is clear to see, some tea bags can also contain invisible microplastics.  One easy swap is to invest in a stainless steel (and therefore good for life) tea ball brewer.  Simply fill this with loose leaf tea, dunk it in your favourite china and Bob’s your uncle, a plastic free cuppa!  The same goes for coffee.  Instead of plastic capsules and a chunky machine taking up valuable workspace, how about a simple French press or Italian Moka pot and Fair-trade coffee bought from your local coffee shop (such as Satellite coffee)?

Dontcha just love to hang loose on the weekend?  No stiff ties niggling your neck, no push up bras irritating your rib cage?  Well, spare a little thought for fruit and vegetables.  Maybe they don’t like to feel suffocated either?  Instead of buying fruit and veg that is unnecessarily wrapped in extra plastic (especially when nature has so kindly provided natural casings already in many cases), either buy loose things and bring your own reusable bags to transport them in, or support your local community by shopping at your local farmer’s market and buying everything loose.  Incidentally, the same goes for cheese and bread: the local weekly market in Morzine sells cheese wrapped in paper and bread totally naked or in brown paper bags!  If you want to be bang on trend you could even shop there with your very own wicker basket (why not weave it yourself?!), a totally plastic free and extremely Instagramable shopping experience!  There are plenty more local food options to explore here too.For extra brownie points consider the carbon footprint of the produce you’re buying and try to shop for produce which is in season (bonuses being it’s cheaper at that time of the year and you get to eat a wide variety of dishes throughout the year).  You can see more packaging options on our green pages here.

Whose turn is it to do the dishes?  What a welcome question, not!  Fun fact: did you know that dishwashers actually use less water than washing up by hand?  Whether you’re hand-washing with washing-up liquid or using dishwasher tablets, easy changes can be made.  Similar to the tea bag scenario above, dishwasher tablets often come individually wrapped in single-use plastic.  Avoid this by choosing brands which stay clear of unnecessary plastic.  Similarly for washing-up liquid, why not buy in bulk and refill into an elegant glass dispenser, thus reducing the number of bottles (or rockets as some advertisers would like us to identify with them as) you use immensely?  Check out our green pages here for more info on eco-friendly cleaning products.

Ease into these baby steps and who knows, you might want to make even bigger steps in the not-too-distant future.

Author: Ⓒ Tiny Travel Rebel

6 April 2022

New IPCC report we have solutions to mitigate climate change

After intense negotiations and a 48-hour delay, representatives from 195 states approved the summary of the work of group III of the IPCC’s 6th Assessment Report, on climate change mitigation.

The report looks at what we can do to limit emissions and provides insights into how the decisions we make now and in the next decades will shape the future of our planet.

Recent developments and current trends

In 2010-2019, average annual global greenhouse gas emissions were at their highest level in human history, but the rate of growth has slowed.

We are now clearly not on the right trajectory, without immediate and deep emission reductions in all sectors, limiting global warming to 1.5°C is out of reach. However, the evidence for climate action is mounting. The cost of low-carbon technologies has fallen, making them more accessible. There is a steady increase in policies and legislation to improve energy efficiency, reduce deforestation rates and accelerate the deployment of renewable energy.

Nevertheless, contributions to global greenhouse gas emissions continue to be extremely unbalanced. The wealthiest 10% of households contribute disproportionately to global emissions.

emissions of greenhouse gases present day and cumulatively Ipcc
Fossil Fuels

The summary explains very clearly the need to stop fossil fuel production: If we do not stop coal, gas and oil production soon, we will exceed a warming of +1.5°C Not only must we not create new infrastructure or projects, but existing infrastructure must be closed prematurely.

In his poignant speech, UN Secretary General Antonio Guterres insists“Climate activists are sometimes depicted as dangerous radicals, but the truly dangerous radicals are the countries that are increasing the production of fossil fuels. Investing in new fossil fuel infrastructure is moral and economic madness.”

Take Action Now

“In the event that we act immediately to limit warming, global GHG emissions are expected to peak no later than 2025.”

The date of 2025, three years from now, should be an incentive to act now, as Julia Steinberger, one of the authors of the report remind us: “either we are heading for disaster or we take the necessary steps now”.

Different scenarios

This report assesses a wide range of modelled global emissions trajectories and scenarios. These scenarios are not predictions, the different pathways are based on a set of assumptions about future socio-economic conditions and mitigation measures. The IPCC does not recommend anything, but synthesises the scientific evidence.

Details of the scenarios with this link

There are solutions in all sectors

Energy

Reducing GHG emissions across the energy sector requires major transitions, including substantial reductions in overall fossil fuel use, deployment of low-emission energy sources, widespread electrification and improved energy efficiency.

Industry

Carbon neutrality in the industrial sector is a challenge, but feasible. Reducing emissions from industry will require coordinated action along the value chains to promote all mitigation options, including demand management, energy efficiency, use of more efficient materials, reuse, recycling, waste reduction…

Cities and urban areas

Cities can only achieve carbon neutrality through deep decarbonisation and systemic transformation. As above, better urban planning is needed as well as sustainable production and consumption of goods and services, electrification, and improved carbon absorption and storage.

Building

For buildings yet to be built or renovated, ambitious measures must be taken in terms of energy efficiency and renewable energy. For developed countries, the highest mitigation potential is linked to the retrofitting of existing buildings, (e.g.: re-purposing existing unused buildings to avoid using additional land).

Transport

Demand reduction and low-carbon technologies are key to reducing emissions: Investing in public transport and active transport infrastructure (cycling and pedestrian paths) and changing the urban form (density, land use, connectivity and accessibility) combined with programmes to encourage changes in consumer behaviour (like cycle-to-work campaigns, free travel passes, parking charges or removal of car benefits)

The report states that electric vehicles powered by low-emission electricity offer the greatest decarbonisation potential for land transport on a life-cycle basis; but there is also a need to reduce the environmental impact of battery production. Alternative fuels (low-emission hydrogen and biofuels) will be needed for aviation and maritime transport.

“Many mitigation strategies in the transport sector would have a variety of co-benefits, including improvements in air quality, health benefits, equitable access to transport services, reduced congestion and reduced demand for materials.”

land use ipcc report
AFOLU Agriculture, forestry and other land uses, and food systems

Most of the economic mitigation potential comes from conservation, improved management and restoration of forests and other ecosystems (wetlands, coastal areas, peatlands, savannahs, and grasslands), as well as reduced deforestation.

Continued loss of biodiversity makes ecosystems less resilient to the extremes of climate change. Improved and sustainable crop and livestock management and carbon sequestration in agriculture (such as agroforestry) can contribute to a significant reduction.

23-42% of global GHG emissions are associated with food systems, while food insecurity and malnutrition are still widespread.

Shifting to diets with a higher share of plant protein, moderate consumption of animal-based foods and reduced consumption of saturated fats could lead to substantial reductions in GHG emissions. Benefits would also include reduced land use and nutrient losses to the surrounding environment, while providing health benefits and reducing mortality from diet-related diseases

ipcc demand and services
Demand and services: behaviour change

This is the first IPCC report to provide an in-depth assessment of how individual behaviour, choices and consumption can contribute to climate change mitigation.

Lifestyle change requires systemic changes throughout society. Of the 60 actions identified that could change consumption, individual mobility choices have the greatest potential to reduce the carbon footprint. Priority is given to car-free mobility through walking and cycling and to the adoption of electric mobility. Other options include reducing air travel, reducing the use of household appliances, switching to public transport, reducing food waste, making heating and cooling choices appropriate for comfort, and shifting food consumption to a plant-based diet.

The concept of the circular economy is also presented as an increasingly important mitigation approach: focusing on product longevity, reuse, refurbishment, recycling and material efficiency, thereby reducing energy, resources and emissions.

The report points out that the potential for demand mitigation differs between and within regions. Part of the world’s population still faces deficiencies in housing, mobility and nutrition. The wealthy contribute disproportionately to emissions and have the greatest potential to reduce emissions while maintaining a decent standard of living and well-being.

Individual behavioural change is insufficient to mitigate climate change if it is not embedded in structural and cultural change. With political support, socio-cultural options and behavioural changes can significantly reduce global emissions.

The containment measures implemented in many countries in response to the covid-19 pandemic have demonstrated that behaviour change is possible on a large scale and in a short time.

Carbon dioxide removal (CDR)

Carbon dioxide removal is needed to counteract emissions that are difficult to remove, including biological methods: reforestation and soil carbon sequestration, improved forest management, peatland restoration, blue carbon management (mangroves…).

New technologies require more research, initial investment and larger scale proof of concept.

Finance and investissement

There is a climate finance gap that reflects a persistent misallocation of global capital. The report states that there is sufficient global capital and liquidity to close the investment gap. However, this depends on a clear signal from governments and the international community, including better alignment of public sector finance and policies.

Policy, regulatory and economic instruments

The best way to achieve deep emission reductions in the long term is to build institutions and governance that support new mitigation policies. Regulatory and economic instruments have already proven effective in reducing emissions. This requires coordination between governments and society.

Innovation and Technology

Innovation in climate change mitigation technologies has seen enormous activity and significant progress in recent years. But there are downsides, such as increased environmental pollution, social inequalities, and increased energy demand.

Digital devices, including servers, increase the pressure on the environment due to the demand for rare metals and their disposal at the end of their life The lack of adequate governance in many countries can lead to difficult working conditions and unregulated disposal of e-waste. The existing digital divide, especially in developing countries, and the lack of proper governance of the digital revolution can hamper the role that digitalisation could play in achieving stringent mitigation targets.

Digital technologies have significant potential to contribute to decarbonisation because of their ability to increase energy and material efficiency, make transport and building systems less wasteful and improve access to services for consumers and citizens. Effective decision-making requires an assessment of the potential benefits, barriers, and risks.

Links between mitigation, adaptation, and sustainable development

There are increasingly strong links between climate change mitigation and the pursuit of sustainable development goals. The Sustainable Development Goals (SDGs) can serve as a basis for assessing climate action.

Without urgent, effective and equitable mitigation measures, climate change increasingly threatens the health and livelihoods of people around the world, the health of ecosystems and biodiversity. Inequalities in the distribution of emissions and in the impacts of mitigation policies within countries affect social cohesion and the acceptability of mitigation and other environmental policies.

Climate change mitigation measures that are framed in the context of sustainable development, equity and poverty eradication will be more acceptable, sustainable and effective. Equity and just transitions can enable deeper ambitions for accelerated mitigation.

Strengthening the response, taking action now

There are climate change mitigation options that can be deployed on a large scale and in the short term. Action can be taken now to change development trajectories, with enhanced international cooperation.

Hoesung Lee, Chairman of the IPCC states: “We are at a crossroads. The decisions we make now can secure a liveable future. We have the tools and know-how required to limit warming.”

The time to act is NOW.

climate is our future

More info

Summary for Policymakers

IPCC Full Report

IPCC report: ‘now or never’ if world is to stave off climate disaster

UNEP Half measures will not halve emissions

Words: Alice de Chilly

18 January 2022

TRAIN VS PLANE: CO2 EMISSIONS

TRAIN VS PLANE: CO2 EMISSIONS AND GLOBAL WARMING

Climate change will be and is already one of the greatest challenges for humanity. The increase in greenhouse gases, one of the main ones being CO2, emitted in particular as a result of human activities, is warming the earth and causing climate disruption.

Climate crisis is already very real (melting ice, floods, rising waters, loss of biodiversity, drought, climate refugees, heat waves, fires, climate famines…) The Alps are also warming at a rate almost twice as fast as the rest of the planet and the change is less dramatic but already visible (melting glaciers, reduced snow cover, warming, melting permafrost, etc.) 

To limit the effects of climate change, it is crucial to tackle the causes by reducing net greenhouse gas (GHG) emissions, particularly CO2. And to know how to reduce them, it is important to understand where they come from, which is why carbon footprints and carbon audits are carried out.

TRANSPORT – MAJOR ISSUE FOR TOURISM AND SKI RESORTS

In France, transport accounts for 30% of greenhouse gas emissions; the leading source of emissions ahead of buildings, agriculture and industry.

For the tourism sector, the figure is even higher. In the latest GHG emissions report for the tourism sector in 2021, 77% of the emissions come from tourist mobility. (and air transport represents 40% of the total) According to a carbon assessment of several ski resorts, carried out by in the Alps, the majority of emissions in ski resorts come from transport (57%).

All this proves that acting on mobility must be a priority. Changing our mode of transport is essential to limit our emissions.

source: ADEME, Balance of the tourism sector in France, 2021 – GHG emissions

source: ADEME, Balance of the tourism sector in France, 2021 – GHG emissions
TRAIN VS. PLANE: CO2

So how can we calculate the impact of our transport? You can find various calculators that compare emissions depending of the mode of travel (with options to add passenger etc…) such as the one from the SNCF or ecopassenger, myclimate, or french ADEME . They give a real idea of the difference in emissions and environmental impact between trains and planes.

The results are always clear: train emissions are much lower than those of planes and cars. The train is unbeatable. Regardless of the type of train or the routes taken, the train wins hands down and also eclipses car travel.

For example, a trip from Paris to Lyon by plane emits 66 times more CO2 than by train. 

Going from London to Edinburgh by train emits 87% less and London to Paris 91% less. We can thus cut our emissions by taking the train by up to 90% ! read article from SEAT61 

A round trip from London to Geneva emits 360kg of CO2eq, 80kg by car for 3 people (or 280kg by car for one person!) and 7kg by TGV…! (or less depending on the comparators) 

Even taking into account infrastructure and maintenance in the calculations, the train still has a clear advantage in France. (study in France see article)

In addition to the CO2 emitted by the production and combustion of fuel, aircraft can affect the climate through other emissions, pollutants, and atmospheric processes such as the condensation trails that can form as they pass. The French ADEME carbon base estimates that this would double the radiative forcing of aviation. 

To remain on a global trajectory of +2°C maximum, the individual carbon footprint person must be divided by 5 or 6 in France and aim at 2 tonnes of CO2eq per person. Well… a return trip to New York corresponds already to the yearly budget… (knowing that we also have to eat, heat and move around on a daily basis…) Knowing that carbon offsetting is not a long-term solution to climate change, and that it is imperative to reduce emissions ; a reduction in air traffic is thus necessary to be in line with climate objectives.

SUSTAINABLE TOURISM

Today, more and more of us are concerned about our environmental impact. In Scandinavia, Flygskam, or the shame of flying for environmental reasons, has been growing for some years. Read Why Flight shame is making people swap planes for trains or The Guardian view on ‘flight shame’: face it – life must change

We all want to be respectful visitors to the fragile and beautiful environment that we love so much. We want to continue to enjoy our mountains, but in a different way. It is time to act and taking the train is already the first important step towards sustainable tourism. We must also recall that we, inhabitants of the valley, are responsible for a part of greenhouse gases linked to transport. It is up to us to do everything we can to walk more, take our bikes, use shuttles and public transport, carpool…

For businesses, it is also important to act on tourism demand to support behavioural changes and accompany our visitors towards sustainable tourism in a systemic way. 

If a significant carbon tax is introduced (based on a scenario of +1.5°C), some people may find it difficult to come to the resort by car or flight. It is therefore necessary to think upstream about decarbonised transport and sustainable mobility.

Encouraging people to take the train or use soft mobility is therefore an important step and we are working in this direction (see our AlpinExpress campaign).

Words: Alice de Chilly

22 December 2021

Digital technology and E-Waste

THE ENVIRONMENTAL IMPACT OF DIGITAL TECHNOLOGY

Digital technology currently emits 4% of the world’s greenhouse gases, and this figure is growing at 9% per year. At the current rate, its share will more than double by 2025.

This sector allows for multiple positive evolutions and improvements in our daily lives, but it is essential to consider its environmental impact. We talk about “dematerialization” and “cloud”, but digital technology, although it may seem invisible and virtual, is first and foremost material with a real physical reality.

SOME FIGURES
  • If the Internet was a country, it would be the 3rd largest consumer of electricity in the world and it would have a carbon footprint 2 to 3 times larger than France
  • 32 kilos of materials are needed to manufacture a 2 grams electronic chip (not to mention water resources)
  • A computer requires 240kg of fossil fuel, 22kg of chemicals and 1.5 tons of water
  • The manufacture of a 47-inch television emits 479 kg of greenhouse gases and requires 26,000 liters of water
  • In 2019, there will be 34 billion digital devices for 4.1 billion users in the world
  • 15,000 km is the average distance of a digital data (email, web request, video…)
  • Sending an email with a document attached = leaving a light bulb on for 1 hour
  • Every minute spent on Instagram consumes about 175 Wh and emits about 90 g of CO2
Baotou mine, China’s largest rare earth mining site, called cancer town
MANUFACTURING HAS THE GREATEST ENVIRONMENTAL IMPACT

No less than 70 different materials, including 50 metals (including rare metals) are needed to make a smartphone. Extraction from the earth’s crust and exploitation requires huge volumes of land and water and leads to the destruction of ecosystems.

The mining and metallurgical industries are among the most polluting human activities: destruction of natural sites, energy and water consumption, discharge of heavy and harmful metals into nature, use of harmful chemicals, polluted water etc… It therefore leads to the depletion of resources, not to mention human exploitation, child labour, health conditions, armed conflicts. (read human cost of our smartphones)

Most of the components come from China (and its electricity comes mainly from coal…) and their transport (usually by plane) adds to the problem.

These resources are not infinite and to satisfy the growing demand, we dig deeper and deeper (which requires more and more energy).

As we change our phones on average every 2 years, electronic waste is increasing and it is one of the most complicated to deal with. Most of the waste is not sorted and ends up in incinerators or landfills, polluting soils and rivers. The recycling rate is extremely low (about 15% of smartphones, for example) and is illegally sent to landfills in Africa or Asia. The pollution generated by our electrical and electronic waste is increasingly worrying. For example, one of the most polluted places in the world is an electronic waste dump in Ghana at Agbogbloshie, which piles up 40,000 tonnes of material from our developed countries.

Machines behind our devices: to extract rare metals and to install submarine cables
OUR USAGE

Although manufacturing has the greatest environmental impact, using our devices is not neutral. Our use requires resources and a high consumption of energy and 80% of the flow comes from online video.

Our use is not “dematerialised” but works solely with equipment (computers, cables, boxes, etc.) and with networks and infrastructures.

We often feel that all our connections are virtual, wireless, seamless. Our equipment doesn’t smell bad, doesn’t belch big black smoke, so we don’t feel that using it has an environmental cost, everything seems invisible. However, the reality is quite different, it is not “dematerialised” but all our connections work solely with devices and equipment and require a real network and infrastructures.

You probably heard of data centers: although the electricity used in these data centers is fortunately becoming increasingly carbon-free, they are very energy-intensive: data storage generates heat, which requires air-conditioning and therefore consumes a lot of water.

We also tend to immediately think of satellites in space, they are indeed becoming more and more numerous but play a fairly minor role in the transmission of internet data.

Most of the internet traffic is carried by submarine cables. Today, more than 1.2 million kilometres of cable cross the globe, or 32 times around the Earth. These cables are buried in the seabed by cable ships and subsea machines, they have a theoretical life span of 25 years but are sometimes replaced before this time when they are considered technologically obsolete and their capacity needs to be increased.

Submarine cable Network
WHAT CAN WE DO? 15 TIPS TO REDUCE OUR IMPACT

As manufacturing represent more than ¾ of the environmental impact, acting on our equipment is the first important step.

  1. Reduce the number of our equipment, keep a critical mindset, and always question a purchase: are these devices or connected objects indispensable to my daily life?
  2. Extend the life of our equipment is one of the most effective actions: take care of it as much as possible: shells and protective glasses, and if possible repair them (tutorials fixit, or save.co). Maintain our devices (breakdown, antivirus, etc.) with software like ccleaner
  3. If our device really does not work anymore and cannot be repaired, it is imperative not to throw it in the bin but to recycle or send it to this platform for smartphone.
  4. For a (necessary) purchase, favour reconditioned or second-hand products (even if this should not be an excuse to change more often!), we can go for products with environmental labels (EPEAT and TCO Certified, Der Blaue Angel) like Fairphone
  5. Online video represents 80% of digital data flows and generates 306 million tons of CO2 per year worldwide: try to reduce online video consumption, use a lower resolution when watching videos, and disable automatic playback on social networks.
    Check out: The unsustainable use of online video
  6. Reduce the size of our TV screens: consumption increases with the square of the diagonal
  7. A whatsapp message consumes 4g and a text message 0.014g : for short text, why not go back to good old text message… (see internet habits not as clean as you think)
  8. Manage our mailbox better: delete mails (don’t archive them) and lighten our sending (prefer transfer platforms such as filevert to attachments)
  9. On our smartphones, we can deactivate unnecessary notifications and limit the addition of applications
  10. Switch off and unplug our devices when we are not using them (computer, printer, box: a box consumes as much energy as a refrigerator)
  11. When possible, prefer the Wi-Fi network than the 4G network (which is 20 times more impactful)
  12. Limit our use of search engines and try using direct website address (and choose a more responsible search engine like ecosia)
  13. Sort out what we store on the cloud (photos, videos, etc.): favouring local data storage is more eco-responsible
  14. It’s a well-known and true adage that we should avoid printing our emails. (even if time spent reading on screen will have a greater impact, so paper will remain the most suitable medium for prolonged reading)
  15. Carry out daily tasks without your smartphone: (use an alarm clock, a diary) and enjoy your activities without connected objects. Not to mention, be out in nature only with our smartphone at the bottom of the backpack in case of emergency.
CONCLUSION

We do not question the positive impacts of digital technology, which is an indispensable part of today’s world.  As an association, we do have a website, are on social networks, send newsletters and share blog posts like this one!

However, digital is neither renewable nor sustainable, and its share of GHG emissions is such that if we continue in the same increase, we will not be able to achieve the necessary reduction in our emissions to stay below +2°C.

We invite you to become aware of the issues at stake, of the materiality of digital technology which is often underestimated, to question your needs, your practices and to think about a more responsible use.

FURTHER INFORMATION

Climate Impact of Internet Navigation (download Carbonalyser)

Digital Sobriety

This video is bad for climate, thanks for watching

14 December 2021

365 JOURS ON HER BIKE – CAMILLE’S CHALLENGE

CAMILLE’S CHALLENGE

Imagine a world without transport, without cars, buses or aeroplanes. We are all reliant on some form of transport to take us to work, the supermarket, the gym, or on holiday. But how often can we cycle and leave the car at home? Walk instead of taking the bus? We increasingly live in a world where convenience is key. Meals pre-prepared for us, Amazon delivering orders the following day, an Uber taking us direct to our front door. How often do we consider the consequences of these transactions? When that television works without fault but we buy a new one with a larger screen. When we take the car to the express supermarket down the road or when we throw out food unnecessarily. Often, such actions go unchallenged because they make our lives easier, we become more efficient. We often forget or ignore the consequences that affect the world in which we live and thrive.

To that end, should we challenge ourselves? Challenge ourselves to debate our choices to consider the environment and live more sustainably. Some challenges occur in life without prior knowledge of their existence or planning. Others are carefully considered and relate to an aspect of our lives. For example, embarking on the challenge of living a healthier lifestyle. Deciding to run that marathon. Finding ways to help other people. The challenges we set ourselves are relative to an individual, the possibilities endless, and their difficulty variable.

Camille bike packing
365 DAYS WITHOUT MOTORISED TRANSPORT

For Camille, the challenge she set herself was to remove motorised transport from her life for 365 days. Come rain or shine (or snow), since January 2021, Camille has walked, cycled, or skied to reach her destination and back again. Forget cars, buses and aeroplanes. Imagine waking up to then cycle in the snow to get to work. Moreover, imagine the journey back home at the end of a long day. To Camille, however, “winter was actually (overall) not much different to the rest of the year” and ski pants and a jacket did the job of getting her to work warm and dry. As she recounts the experience of winter earlier this year in the French Alps, we can’t help but admire her adversity to the cold weather and how she overcame the harsh conditions! Despite the snow tyres on her bike, which provided extra grip on the road, on occasion she had to leave the bike at home and venture out with snowshoes. To put this into perspective, snowshoeing to work meant a 2-hour journey one way! Needless to say that touring became more of an activity to be enjoyed at the weekend.

We’d imagine that getting out and about in the snow on a bike or skis would be hard enough, but for Camille, the hardest part was promoting her challenge on social media which is “something I don’t take naturally to” she highlights. Publicising her efforts online to raise awareness and to gather support and funds was another challenge in itself for Camille. “I think it’s something I could have done a lot better” she confesses, “but doing the challenge alongside having a pretty full-on year meant that was unfortunately one of the first things I let slip”. With a baby on the way and buying a house, Camille’s determination to see the challenge through to the end is an inspiration to us all! Camille, we can forgive your absence on social media, especially now as you’re sharing your story.

Winter commuting

So, what made Camille decide to embark on such a challenge? Well, “I thought it would be a great experiment to see how you could adapt a ‘normal’ life around cutting out an aspect of everyday life completely, which is known to be a major contributor to global warming” she explains. Her plan is to “inspire people to take bolder moves toward changing their lifestyles to align with the need for curbing global warming”. As we’re sure you’d agree, Camille’s challenge will not only highlight how we as individuals can reduce our dependency on motorised transport, but also raise money to benefit charities in the process.

Contributions made to Camille’s gofundmepage  will be distributed amongst a number of charities and organisations, such as Montagne Verte, who are making strides in tackling the issues associated with global warming, raising awareness, changing both opinions and local/national policies for the better.

Camille’s experience over the past months has highlighted to herself and others that we can improve the way we use motorised transport, “whether it’s becoming a lot more conscientious about what we consider essential travel and being efficient in the way that we use cars, such as carpooling and avoiding multiple trips”. She emphasises how cycling has been “the perfect way to commute and travel around” this year, even touring with her bike to reach destinations further afield, with trips to Annecy, Bonneville, and St Nazaire on the West coast of France to visit her parents. However, with a reduced bus system during low season in and around the area, living in a resort can pose difficulties for inhabitants, who thus rely heavily on cars for transportation. There is a need to improve public transport in the region and discussions with local authorities and organisations are ongoing to allow for new infrastructure to be put in place, offering tourists and inhabitants the option to leave the car at home and venture out by other means that are kinder to the environment.

RAISE AWARENESS

Whilst there are local and national initiatives to help reduce global warming, Camille highlights the need for us as individuals to change our own habits, including “cutting back more on meat consumption, being a lot more mindful about plastic and the quality of things we buy” to name a few.  Even once the 365 days come to an end, Camille will continue to pedal from place to place as much as possible, only taking the bus when she needs to, and keeping her carbon footprint as low as possible. “It’s surprised me how much of my movements this year have felt pretty easy, it’s rarely felt like a chore, and it’s kept me fit”, Camille explains. “It’s forced me to try and slow down in many aspects of my life as well”. By embarking on this challenge Camille emphasises that quite often the technology and conveniences we have access to, which were invented to save us time, tend to make us over-efficient, super productive and therefore move at a pace that is unsustainable, both for ourselves and the planet.

Changing our habits to consider the environment or embarking on a challenge to help raise awareness and funds for environmental charities, such as Camille has done so naturally, will have a positive impact towards saving our planet. We each have our part to play.

We rely so heavily on technology, conveniences, and motorised transport in our lives, but we must remember that we also rely on our planet to live happily and healthily.

Words: Katie Rutherford

2 November 2021

The Challenges of COP26

COP 26 – WHAT IS THE COP?

The COP, or Conference of Parties, is an annual summit that brings together the signatory countries of the United Nations Framework Convention on Climate Change.  The COP 26 is thus the 26th since the treaty of 21st of March 1994.

After being postponed for a year due to the health crisis, more than 190 world leaders and civil society actors (companies, NGOs, indigenous peoples, scientists…) will take part in a two-week meeting in Glasgow, from October 31st to November 12th.

This conference is being prepared well in advance with diplomatic meetings and negotiations.

The absence of the Chinese, Russian and Brazilian presidents is to be regretted. As well as the under-representation of the most vulnerable countries at this conference, notably because of vaccination and the particularly high cost of travel and accommodation on site.

This COP comes in a unique context, a few months after the IPCC Group 1 report. The report confirms the extent of climate change, which is unequivocally linked to human activities, and that the next decade is crucial to act and reduce our GHG emissions.

This summer’s extreme weather events can testify to this. Heat waves, floods, climate migrants, fires, climate famines, droughts are already indicative of global warming. Degrees or tenths of a degree will have dramatic consequences.

Degrees of Global Warming: the solid line show 5-year average of global land and ocean temperature anomalies (NOAA). Dotted lines show different percentiles of warming predictions according to Raftery et.al, 2017. Graphique Gregor Aisch
PARIS AGREEMENT

In 2015, COP21 took place in Paris, resulting in climate agreements to curb global warming. Countries set targets to reduce their GHG emissions, the so-called Nationally Determined Contributions (NDCs)

Today, the carbon footprint of a French person is 11 tonnes of CO2 per year. To respect the Paris agreements, this footprint must be reduced to 2 tons of CO2 per year in 2050, i.e. a reduction of 80%. We invite you to calculate your carbon footprint with the ADEME calculator.

We know that individual change is required and that it is important for everyone to do their part, but in order to tackle the climate emergency, change must be systemic. Businesses, governments and states must undergo a major transformation.

The UN recalled this autumn that current commitments are leading the planet towards a “catastrophic” global warming of 2.7°C, far from the 1.5°C targets of the Paris Agreements. “It is time for leaders to stand and deliver or people in all countries will pay a tragic price” warned UN Secretary-General Antonio Guterres.

To reverse this trend, it is vital to halve global greenhouse gas emissions over the next ten years. During the COP26, countries are expected to announce new targets for reducing greenhouse gas emissions.

TARGETS

The four targets presented by the French government are the following:

1. Raising climate ambition. States that have not yet made a commitment must announce their new climate ambition, by updating their nationally determined contributions (NDCs) and publishing long-term strategies for 2050.

2. Finalise the rules for implementing the Paris Agreement. Article 6 of the Paris Agreement provides mechanisms for countries to trade emission reductions to achieve their NDCs. A decision by the international community is needed to make these mechanisms operational.

3. Mobilise climate finance. Developed countries have pledged to mobilise $100 billion for developing countries for each year from 2020 to 2025. However, this is not enough and there are still differences of opinion on climate finance.

4. Strengthen the Action Agenda. The Paris Agreement encourages states to cooperate with non-state actors within an Action Agenda that brings together multiple initiatives by major sectors, such as the International Solar Alliance

KEY ISSUES

Similar objectives can be found on the official COP26 website (see above)

The countries of the South are the first victims of climate change and suffer the consequences of greenhouse gas emissions for which they are not in the majority of cases responsible. It is therefore necessary to really finance developing countries to the tune of 100 billion per year, as was planned in 2009, but which has still not been met. Climate justice is therefore a major issue.

There is a need to get real commitment from states by closing the gap between words and deeds. The problem is that the promises made by states to achieve carbon neutrality are often vague and not reflected in medium-term commitments. Some measures are vital: stop the exploitation of fossil fuels (in particular the use of coal), encourage investment in renewables, switch to electric vehicules, curtail deforestation, reduce other greenhouse gas emissions such as methane.

They also need to focus on finance as a lever for the ecological transition. Today, too many banks finance fossil fuel investments that are totally at odds with climate ambitions. You can check the Divest the Dirt campaign from our friends from POW UK

Finally, climate and biodiversity are inseparable. Today, 1 million animal and plant species are threatened with extinction. There can be no fight against climate change without taking our ecosystems into account. We must address these two crises together and protect biodiversity to fight against global warming.

So far, the COPs have not prevented greenhouse gas emissions from continuing to rise. Whether one is pessimistic or sceptical about the outcome of this COP that we shouldn’t overestimate, this summit remains crucial. International cooperation, though imperfect and laborious, is absolutely necessary. Each state cannot only deal with its own carbon emissions and the atmosphere above it, climate change is a global problem that needs to be addressed at the international level. The COP also serves to mobilise civil society and raise public awareness.

We try to stay positive because we can still do something about it. Climate change is real, very real and will continue irreversibly. But every tenth of a degree counts, every tonne of CO2 counts. It is still possible to act, because the level of global warming we experience in the future will depend largely on our current emissions.

If our younger generations believe and fight (see Youth4Climate manifesto), we must join their voices and demand with them to face the climate emergency urgently, “not next year, not next month but now”.

We invite you to follow the issues of the COP, while remaining measured and attentive to the greenwashing and announcement effects.

COP 26 explained

COP 26 Jargon

David Attenborough Speech

Climate Action Nework Cop 26 Agenda

Climate Justice Movement

Words: Alice de Chilly

30 September 2021

General Assembly for the Transition of Tourism in the Mountains

On 23 and 24 September, Montagne Verte co-organised workshops in the Chablais region with the associations Cellule Verte 74 and Protect Our Winters France, as part of the Etats Généraux de la Transition du Tourisme en Montagne: General Assembly on the transition of mountain tourism

A national event organised by Mountain Wilderness and 2TM – Transition des Territoires, in the framework of the French presidency of SUERA (European Union Strategy for the Alpine Region), brought together all the actors of the mountain ecosystem to reflect together and build future solutions for their territory.

Plenary sessions live or by videoconference, followed by thematic workshops organised in some thirty territories. These workshops brought together associations, elected representatives and socio-professionals to reflect together in a collective intelligence workshop. Sponsored by Marie Dorin and Kilian Jornet, this event brought together 2000 people live, 29 territorial workshops, 1200 participants in the territories and nearly 100 speakers.

The challenge was to reflect on the future of our mountains and of each territory, taking into account economic and ecological needs and the necessary transition in the face of climate change. Move forward together, with different opinions and visions, to build the mountain of tomorrow together.

The first videoconference with Jean-François Caron, Dominique Bourg and Eric Raulet made it possible to draw up a report of the situation.

Jean-François Caron says “We have an old model that is dead, because it is based on an infinite world, which is not…”. “We have a real challenge: to build a new imagination, new possibilities for the mountain. We have to create this new narrative, without denying where we start, and accept to give up certain addictions.” La Fabrique des Transitions that he has set up in his town of Loos-en-Gohelle in the Hauts de France, which has become a pilot town for sustainable development, is a wonderful and inspiring example.

Another conference allowed other stakeholders to speak. Louise Drompt, from the SUERA youth council, insists on mobility “Short flights are for insects! Let’s give preference to trains, let’s give young people the means to travel with the minimum impact.

After these common findings that a real transition is necessary in the mountains, workshops were held in about thirty territories in the Alps.

The specification for the workshops was “collective intelligence” which allows for the best possible involvement of each stakeholder. Organised locally in Morzine by Montagne Verte, Cellule Verte 74 and Protect Our Winters France, elected officials, associations, tourist offices, mountain ecosystem stakeholders (ski schools, farmers, AMM, accommodation providers, seasonal workers, construction workers, market gardeners, scientists, etc. Inhabitants of the Aulps valley, Abondance valley and Vallée Verte were involved during these two days.

On the first day, the objective was to reflect on the problems to be solved in order to make the transition on the territory: individual reflection time, sharing and exchanges. 3 main issues have been selected: Mobilities – Urbanisation – Resource Management. The next day we worked on the previous day’s issues: Solutions, Actions and Needs.

You can find the summary in french with this link: EGTT Ateliers du Chablais

And on their website for all workshops: l’ensemble des synthèses par ateliers

The 5 themes addressed in almost all the workshops were Housing, Mobility, Governance, Resource Management, Economic Model Transition and Tourism.

Maintaining a lively, year-round territory is a major conclusion drawn from these workshops. Year-round residents are a real asset.

At the end of the conference, all the partners signed a common declaration. The follow-up to this national Assembly should make it possible to build the basis for a vision of the mountains for the years to come: “We, the actors of the mountains, are responsible for their environmental preservation as well as for their development. In accordance with the policies and actions already in place, we are committed to amplifying our efforts in order to be able to live and welcome well in preserved mountain territories.”

Restitution of the General Assembly

Revue la Transition au cœur des Territoires de Montagne

Pour aller plus loin: Guide Sectoriel ADEME bilans gaz à effet de serre et stratégie climatique en montagne

24 January 2021

Make it last longer

Christmas is just around the corner, and although this year it is looking to be an unusual one by any standards, many of you will be in the throes of shopping for presents for loved ones and friends. With an environmental conscience, this can be a challenging task (see why we recommend that you buy local). Of course, there are many options that boast eco materials, sustainable design and a carbon-neutral manufacturing process however the fact remains that any manufactured product comes at a cost to our environment.

In no area of consumption is this more true than in electronics. Globally we produce over 50 million tons of e-waste per year, a scale that our planet simply cannot sustain. With the tough social circumstances of the current pandemic, there is predicted to be an unparalleled hike in demand for consumer electronics this Christmas, as people seek to connect with others at a distance. This increase in sales will of course lead to an avalanche of outdated and often discarded electronic goods in 2021. Although many communities, including our own, are expanding their e-waste recycling, it is a very costly process and only a small percentage of the refuse is ever recycled effectively.

While sustainability and recyclability are both important elements of new products, it is essential to consider the durability and reparability of a good if we are to curb the environmentally-catastrophic consequences of mass consumerism. Products with these characteristics are key in the move towards a more sustainable economic model that will enable us to live comfortably within the natural boundaries of our environment. Yet with world-leading consumer product companies like Apple knowingly utilizing strategies to reduce the lifespan of core products in order to increase future sales, it seems we face an uphill battle. This is the battle against an intentional manufacturing strategy known as planned obsolescence. 

WHAT IS PLANNED OBSOLESCENCE?

Planned obsolescence can be understood as the way that companies deliberately design and manufacture a product to ensure it degrades and ceases to function earlier than it would otherwise do so. This is done to increase the product’s replacement rate, the future demand for subsequent units and, in turn, the company’s profits. From an environmental perspective, a higher replacement rate leads to an increased demand for the extraction of raw materials, greater manufacturing, transport and refuse emissions and further expansion of land use accompanied by environmental contamination.

Companies like Apple did not invent planned obsolescence, in fact, the origins of the practice can be traced back to the commercialization of the lightbulb. In 1925 an international agreement between incandescent lightbulb producers was signed in nearby Geneva, resulting in the creation of an international supply “cartel” in the lightbulb market. Despite the technology of ultra-long-lasting lightbulbs existing at that time, bulb manufacturers knew that in order to maximise sales, they needed to degrade the lifespan of their lightbulbs. They even created lightbulb testing rooms to ensure members of the cartel were all producing equally (dys)functional bulbs so as to not out-compete one another. Standing testament to the fact that even incandescent lightbulb filaments can last considerably longer than the industry suggests, one bulb in particular, known as the Centennial lightbulb, can be found in an old fire station in California where it continues to glow after 119 years!

With our brief history lesson over, let’s fast forward to today where there is still no widespread international legislation to combat this practice. On top of this, planned obsolescence has crept into more discrete and manipulative forms, including both aesthetic obsolescence, playing out in our consumer psyche, and obsolescence via software alterations. Apple are experts at both of these strategies, not only do they withhold already acquired technological advancements in order to sell future models down the line, but they have also long been known to release software updates for products like the iPhone which intentionally reduce the speed of older devices to the point of dysfunction.

IS ANYONE DOING ANYTHING ABOUT IT?

The fight against planned obsolescence faces many challenges, not the least being the fact that proving in court that a company intentionally practices planned obsolescence is extremely difficult. Fortunately, this has not stopped people from trying. Here in France the government boldly laid out preliminary legislation in 2015 to criminalize manufacturers employing this technique. Two years later, the law was put to test with cases being brought against both Epson and Apple. As a consequence, in January 2020 Apple was fined €25 million and, although this is equivalent to a meagre 3 hours of profits for the tech giant, such a landmark case has set a huge precedent. In fact the momentum created by this outcome has led to a resolution within the EU, authored by French MEP Pascal Durand. This resolution has strongly passed within the European Parliament, demonstrating that there is an international appetite for legislation fighting the perils of over-consumption. While this is great news in an age of seeming corporate dominance and climatic emergency, there is still more that can be done to help fight planned obsolescence. 

HOP CONSUMER INDEX AND THE RIGHT-TO-REPAIR

Given that the market involves both producers and consumers, there is plenty that can be done on the consumer side. Part of this can simply be achieved through greater information. Currently, it’s not that easy to assess information on the durability and reparability of a product as there is no standardized rating system. This is all about to change in the near future and France is once again leading the charge with the Halte à l’Obsolescence Programmée (HOP) consumer index. The index will necessitate that certain products show their score out of 10 calculated on several key criteria, including:

  • ease of disassembly
  • price and availability of spare parts
  • access to repair information 
  • contents and purpose of software updates

Not only will this system arm consumers with the power to choose better products that are built to last, but it will also stimulate healthy competition between producers who must now consider durability and reparability in their business models. 

Set to appear sometime in 2021 this initial index will not be perfect and will only cover certain household appliances and electronics to start with. Nonetheless, it is a promising beginning and will likely lead to more informative and thorough systems in the future. Such information will undoubtedly have a huge impact upon the way we make choices as consumers. 

The push for this index has largely been driven by the campaign for the “right-to-repair”, which continues to gain traction across the globe. Advocates of this movement feel strongly about our inherent right as consumers to be able to repair a product whenever necessary. This requires having well-designed products which support ease of disassembly, and fair and affordable access to repair resources, including spare parts, informative manuals and community repair assistance.

With the rise of “repair cafés”, other community repair spaces and a large political movement, it is clear that people feel passionately about this issue. This has even caught the attention of some companies, with large outdoor brands like Patagonia emphasizing and facilitating repair of their products. 

For those of us lucky enough to enjoy a life in the mountains, these issues take on even greater significance. When you depend upon gear to get you out into the mountains and back home safely at the end of the day, it is crucial that it functions well, is durable and can be repaired when the time comes. When things break it should not be necessary to drive down the valley or post them further afield to get them diagnosed or repaired. Our small yet resourceful mountain communities are the perfect places to promote thoughtful consumption of quality products and exchange the skills and know-how required to maintain and fix them when they inevitably get tired.

These key changes to the way we think about and exercise our expectations and practices as consumers are not only of paramount importance to the future of the environment, but they should also chime with some of the characteristics instilled in us by the very mountains we live in: resilience, resourcefulness and respect.


Want to find out more?
https://www.halteobsolescence.org/

Support the right-to-repair movement
https://repair.eu/

Words: Seb Zuniga

18 August 2020

Why Buy Local

Lockdown gave the “buy local” movement in Morzine, Les Gets and the vallee d’Aulps a big boost, as opportunities for buying products directly from the producers helped meet the needs of local residents at a time when access to supermarkets and other shops was limited. Unfortunately, now that the area has emerged from these restrictions, many shoppers have reverted to previous habits leaving local suppliers with a disappointing downturn in their sales.

But why does this matter? Can’t we all just embrace the good old days of shopping for convenience, in big shops with long opening hours and online where everything is available at the click of a button?

It matters a lot actually.

The recent study carried out by the CCHC to assess the impact of the covid-19 pandemic on business activity found that only about 20% of businesses expected to return to business as usual this summer and as many as 1 in 3 business leaders do not have any clear view as to when they might fully recover. The sectors most affected are tourism, in particular accommodation and catering as well as personal services such as leisure, education, beauty and well being.

You can read the full report here: https://www.agenceecochablais.com/2014-04-16-06-30-16/l- observatoire-economique/11-s-informer-sur-l-economie/291-covid-19-synthese.html

The future of small businesses and community vitality has never been more under threat than at this moment and it has never been more important to do everything possible to support and energize the local economy.

The CCHC has recently launched a campaign encouraging the continued purchase of local products and services direct from suppliers. But buying local is not just important for the suppliers who have seen a reduction in their income – it has a knock on effect for each and every person living in the local area. It is crucial to understand just how fundamental this is to rebuilding the fortunes of the local economy.

The local multiplier effect can have a big part to play in the rebuilding of these fortunes – it is the amount of local economic activity that is triggered by the purchase of any one item. Community economics states that the more a euro circulates in a defined region, and the faster it circulates, the more income, wealth and jobs it creates.

So even though a product from a local source maybe slightly more expensive because it is not mass produced, stretching to spend a little more money is an investment in helping the community to thrive.

THE TALE OF TWO CHEESES…

There once were two pieces of cheese, one made in Morzine and one made in Holland; both pieces of cheese were delivered to a Morzine food shop and purchased by customers for 5 euros each. The euros from the Morzine cheese were used by the shop to the pay the Morzine farmer, who paid his farm staff, who then bought a pint of locally brewed beer in a Morzine bar, and the bar paid the brewery who then employed a local builder to expand their premises as business was booming. The builder loved cheese, especially local cheese, and he went back into the same food shop and bought some Morzine cheese. The cycle repeats and then creates a ripple throughout the local economy.

The euros from the Dutch cheese were used by the shop to pay the distributor, who paid the importer, who paid the wholesaler who paid the farmer. Along the first supply chain, the cheese euros from the locally owned Morzine farm recirculates and exponentially multiplies throughout the local economy. Conversely, part of the cheese euros from the Dutch farm leaves Morzine when the distributor involved in bringing the cheese from Holland is paid. That distributor’s business may be owned by shareholders around the globe, and that portion of the cheese euros goes into global financial markets.  At the same time, Morzine loses out on all of the ways that the cheese money could have created growth locally.

In addition to choosing local products, it is also just as important to choose where you buy them from.

For example when a product is purchased in a locally owned and run shop, a higher proportion of the spend goes directly into the pocket of someone who lives in the community and this then enables them to have more money to spend on other local goods and services.

If a product is bought in a local shop that is part of an international chain then that expenditure still supports a business which employs local people and therefore contributes to the local economy but to a slightly lesser extent as part of the profits leave the region.

When a product that could be bought locally (perhaps even second hand) is bought from an online retailer instead, then that is a missed opportunity to invest and support the local community.

Online shopping is such an easy habit to fall into as it is often cheaper and more convenient to just click a button and make an online purchase but this behaviour is damaging to local businesses and limits the employment opportunities they provide. Successful and prosperous communities tend to be those with the highest percentage of jobs in businesses that are locally owned because this maximises the regions’ self- reliance.

By supporting locally-owned businesses, the same money will be spent again – and possibly even again. Each time, it benefits somebody local, supporting a business or a job. This is the local multiplier effect and it has been given a value, which varies according to the location, but typically it’s between 1.4 and 2 times the value of the amount spent.

Michael Schuman, a leading visionary on community economics conducted a study which showed that if the city of Detroit were to shift 20% of its food spending to local sources, 4,700 jobs would be created and the city would receive nearly $20 million more in business taxes per year. This is just one example of how small changes to consumer buying habits can have a huge impact on local wealth.

To put it in local terms, if each local resident in Morzine, Les Gets & the valley d’Aulps redirected 10 euros of their weekly spend to local business, instead of spending it online or outside the region, even with a conservative estimate, it would generate 3.65 million euros of entirely new revenue into the local economy in just 1 year. *

It is also important to keep euros circulating within the local economy for environmental reasons. Modern society is heavily dependent on fossil fuels to both produce and transport food, especially when consumers are accustomed to having out of season foods year round. When buying local and in-season foods, fewer resources are used in their production, storage and transportation and the food is fresher when it reaches the plate – so ultimately it tastes better too! The same is true of buying local non-food products and services, the supply chain is shortened thus reducing the carbon footprint of the associated transport requirements.

It is easy to feel powerless when dealing with the fall out of a global pandemic, however the small choices made by individuals on a daily basis can have a huge cumulative impact on the growth of the local economy. Choosing to invest in the wonderful array of goods and services available locally will give the best chance to re- build what has been lost and work towards a greener and more prosperous future.

Take action, buy local.

*Our calculation for this number is as follows. c. 5000 residents in Morzine, Avoriaz, Les Gets, Essert Romand, Cote d’Arbroz, St Jean d’Aulps, Le Biot, Seytroux & La Baume. 5000 residents spending 10 Euros/week = 50,000 Euros per week 50,000 Euros multiplied by 1.4 (conservative end of the local multiplier effect value) multiplied by 52 weeks to get an annual value of 3,650,000 Euros. If the higher end of the local multiplier effect value of 2 was used, the annual value would be 5,200,000 Euros!

Words: Kathryn Judge

Graphics: Tasha Romano